Marketing and WEB positioning
It is imperative that companies use the Internet to promote their brand and sell products and services. For this we have an expert marketing team that will position your website number one in search engines.
Situational analysis of the market.
The starting point is the market analysis. We carry out a study of the category, group and sector to which the product belongs, as well as the categorization and segmentation of the market. We identify and screen competitors through peer study.
Situational analysis of the environment
We achieve the analysis through the evaluation of all those aspects that directly or indirectly influence the development of the company. It is carried out through the analysis of the macro and micro environment, and the SWOT analysis in which strengths, weaknesses, threats and company opportunities.
Characterization of corporate aspects
Statement of mission, vision, strategic objectives and business philosophy. Aspects that define the path to follow to strengthen loyalty to the company.
Marketing Mix Application
Through the implementation of the Marketing Mix we will be able to know the behavior of potential customers and thus generate more specific actions.
We managed to increase your visibility and the relationship with your clients through the creation of profiles and management of Social Networks that includes the creation of content. From the design of the schedule of activities, we can prepare and implement a tactical plan for the implementation of the company's communication activities.
Elaboration of Internal Communication and Digital Communication strategies. Designate effective internal communication channels for the companies, taking into account their particularities from the preparation of the organization chart and the definition of other basic aspects of institutional communication. Content generation for websites.
Evaluación y control de las estrategias
Se miden los resultados para conocer la eficacia de las estrategias y así mantener o modificar las mismas con el fin de lograr los objetivos deseados.
It is integrated by the selection of the desired positioning and the establishment of the differentiation. We select the type of positioning based on the company's objectives and define the most convenient positioning strategy based on the identification of the stage of the life cycle in which the product is found. We also establish, based on previous studies, attributes or advantages that differentiate the company from its peers.
Contacts
- Samuel Lewis Avenue and 58 Obarrio Street, PH TORRE ADR Building, 7th Floor, Panama City, Republic of Panama.
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(507) 343-1287
(507) 309-2252
(507) 6852 0784 - contact@bseamerica.com
